Who we are

Our story


Thirty years of diamonds and jewellery in Hong Kong and China. Now here, straight to you.

For the last thirty years we worked mostly in China and Hong Kong, at the heart of the jewellery world. We were at every one of the industry's largest and most respected fairs, and it was there, with the stones themselves in front of us, that our experience in diamonds and jewellery was built.

In recent years we began moving the business home to Israel. Everything we gathered along the way now comes straight into your hands, with no stops in between.

And just as important to us: the service. We look after you warmly and patiently, before you buy and after, and whenever something isn't right, whatever it is, there is always somewhere to come back to.

What matters to us

Thirty years of experience
From the world's great fairs, straight to you.
No stops in between
From the stone to your hands, with no middlemen.
Always somewhere to come back to
Warm, attentive service, whatever the problem.

Want to start?

Design a piece in the studio, or just book a time and talk it through.

Our story | Zohar Alfandary